“We know that counterfeiting costs businesses billions per year and undermines consumer confidence in every aspect, from brand equity to safety” said Charlie Gale, CEO of H010. “Most solutions on the market today are either expensive, require end-user eduction, or simply lack the security they’re designed for. We hope with Innovate UK’s support we can further deploy our completely secure and cost-effective solution whilst piggybacking on technology consumers are already well-accustomed to using”.

H010’s patented technology combines the visual intuitiveness and digital nature of QR codes layered within the hyper-secure optical properties of analogue holography. This creates a unique, digitally verifiable hologram that is both easy to use and extremely difficult to replicate. Each hologram is linked to a secure digital portal, allowing consumers and brand owners to instantly verify the authenticity of their products via a simple scan using any smartphone.

For more information please contact hello@h010.co.uk

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